| Retail Shop - Our Strategy | |||||||||||||||||||||||
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When we started making plans for the shop, we felt that we needed at least 3 Fly Rod lines; i.e., an "Anchor" line (a well-known brand name with unquestioned quality, performance and innovation), an "Affordable" line (a fully warranted rod that could be enjoyed by the masses), and a "Glamour" line (a rod with unmatched workmanship and aesthetics). To accomplish this, we identified all of the major Fly Rod manufacturers and divided them into 3 categories (see above). Next we sorted them by what we felt was "Best" to "Worse" based on Reputation ("Best in Class"), Company Strength (are they here for the long haul), and Warranty/Customer Service (too important to overlook!) Considering that Fly Rod distribution is controlled by Manufacturers Reps whom are responsible for picking the "Right" opportunities for their respective business partners (it must be a Win-Win without harming the existing Sales Channels), we were real fortunate to get our first choice in each category (i.e., Sage, Redington and Winston)! As for Fly Reels, it is a little bit (and sometimes a whole lot) more of an open market. As such, the shop must do their homework, evaluate the products, contact the Reps, meet the vendor requirements, and stock the shelves (or in our case, revolving tower)! We feel strongly that we have identified and procured the best range of fly reels available! FLY
RODS
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